New Balance Women

The name New Balance stands for quality. No wonder, then, that the brand can look back on 100 years of company history. Its slogan “a more intelligent approach to building shoes” very fittingly expresses the company ethos. New Balance sneakers are consistently geared towards best possible performance without neglecting esthetics. Over the years the Boston-based brand has pursued a clear design language and for a long time enjoyed a reputation as a niche brand among dedicated fans. Thanks to the dad sneaker craze, New Balance sneakers have become the epitome of this style of shoe, leading to a boom in the demand for models from the “9 series”. The 990, in particular, has achieved limelight status. This made-in-USA sneaker stands for the history of New Balance like no other model. With three production sites in the USA, the UK and China, New Balance is able to offer a diverse product portfolio. Besides classic models like the 574, 997 or the 1500, the designers are always working on new models and bringbacks from the archives. However all products share the same basic principle: delivering the perfect combination of performance and fashion. And that’s exactly what New Balance enthusiasts appreciate.

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