FREE & EASY

Lebron James leaves nothing to chance. And so it was no coincidence that in May 2018, at the press conference following his Cleveland Cavaliers' smooth 4-0 victory over the Toronto Raptors in the NBA Conference Semifinals, the basketball superstar wore the "Don't trip" cult hat from streetwear brand Free&Easy. "Stay loose" is the claim, mutatis mutandis, which King James nonverbally held out to journalists who had publicly doubted his form in a subtly charming manner. It's exactly this laidback attitude of Californian cool and 70s surf heritage that defines Free&Easy's philosophy. We are more than happy to carry the brand in our apparel portfolio from now on!

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