NO HYPE JUST LOVE AND TRUE DEDICATION
Wemoto Clothing joined forces with Overkill, 43einhalb, asphaltgold and The Good Will Out to present the „NO HYPE JUST LOVE AND TRUE DEDICATION“ pack.
This collaboration is about the love and dedication that unites all people living our culture. The joy for products and design. We are dedicated to our own scene and we do it for the love of it.
Sure Hype is a big aspect of our culture but it shouldn’t be the main focus. We need to make our own decisions if we love the execution of a product and the item itself instead of buying it just because of the hype. The NO HYPE JUST LOVE AND TRUE DEDICATION claim is a homage to the time when products spoke for themselves and not who’s marketing budget is the biggest to generate an artificial hype.
Given the color palette the asphaltgold crew decided to go with a shoe close to their hearts -the Terra Trainer by Nike. A lightweight 80s runner with a timeless design. As the claim of this collaboration suggests the Terra Trainer didn´t need much marketing when it first released. It was all about the best performance with just the right amount of style to become an icon amongst sneaker enthusiasts worldwide.
ONLINE RELEASE: 29.04.2017, 00:00 (CEST) 5 Panel | 35,00 € Longsleeve | 45,00 €